Our
Mission
Create high-value plush and product inspired by the characters and stories families love most. By combining cherished licenses, on-trend characters, quality craftsmanship and accessible price points, we deliver products that bring joy to children and confidence to retailers. We’re committed to offering on-trend, affordable designs that stand out on shelves, drive strong sell-through, and make beloved brands part of everyday play.
Our
History
For over 70 years, Dan Dee has been a leading designer and manufacturer of quality plush toys, seasonal décor, animated plush characters, pet toys, and more.
Founded in 1954 as a maker of porcelain dolls, Dan Dee has grown to become the world’s leading maker of unique and popular plush toys for toddlers, kids, adults, and collectors. Today, Dan Dee continues to deliver innovative plush toys and products with trusted quality for every season and occasion.
Our
Process
Plush Expertise
With our team of over 150 designers and over 60,00 copyrighted plush patterns, we specialize in creating one-of-a-kind designs and popular private label collections for every customer and occasion.
Rooted in Research & Trends
We constantly update our plush toys based on the latest fabrics, colors, and popular characters. Each year, we introduce thousands of new and refreshed designs.
Innovation You Can Feel
We specialize in bringing innovation to the plush category, with unique, tactile fabrics, functional features, and creative animated mechanisms.
Why choose Dan Dee?
Life is full of moments to be celebrated. Graduations. Birthdays. Holidays with family and friends. For these moments, Dan Dee is there. We create the plush toys and products that help you share in these special occasions, backed by the trusted quality, innovative designs, and loving attention that only Dan Dee can deliver.
Product
Features
Deluxe Plush
We create our plush to stand apart from the competition. With one touch, you’ll feel the quality construction and care that goes into every plush toy we make.
Signature Accents
It’s the details that make our plush distinctively different. We incorporate unique accents, from embroidered logos to fun fabrics to unexpected colors.
Breakthrough Elements
There’s more to do with our plush toys than just cuddle. From engaging interactive features to musical animated motion, our plush is as fun to play with as it is to hold.
Questions? Contact Us
We make our plush toys to make people happy, and we want you to be happy, too. If you have questions or need help with any of our products, we’re here to help.